Emofeeling | Blood letting campaign

HERE'S WHAT

This project is a blood-letting campaign for BAOBAB (San Raffaele Hospital, Milan). It has been my graduation thesis at IED Comunicazione: in 2005 it won the first prize and got published. The aim was to push young people to donate blood: I went for a different message that involved feelings between humans and the chance to meet someone you might love while giving blood (kind of a different "blind date"). The brand I designed "Emofeeling" has its routes in emo (which means blood) and feeling of course. Do something nice for someone else: good things then come ;)

AND HERE'S HOW

LOGO DESIGN

ADVERTISING