L'invisibile | Invisible socks
HERE'S WHAT
ART DIRECTION | GRAPHIC DESIGN | WEB DESIGN| COPYWRITING
PACKAGING GRAPHICS | PHOTOGRAPHY | NEWSLETTER DESIGN
L'invisibile is a brand of Mariflos: a range of invisible socks for the whole family members. It has been quite a huge work: it was just an idea of Mariflos' Director, which I gave a visual shape to.
AND HERE'S HOW
BRANDING
I wanted a fresh and contemporary cut for the brand: it had to emerge in a market overcrowded by similar products. I wrote the pay off that sounds like "the comfort you feel and you don't see" - kind of. Icons visually followed the brand contemporary style.
CATALOGUE DESIGN FOR RESELLERS
I had to find a way to link the comfort with the products, through images choice. I kept it very simple: people of all ages just smiling and being happy, which is what happen when you are fine (wearing very comfortable socks ;) )!
I took products pictures, while for product displayer I went for a render.
PACKAGING DESIGN
I didn't want to use the usual pink for women and blue for men: that's why I kept the tradition, moving shades to, once again, a more contemporary wave. Plus, I had to choose pack colours which worked well with socks colour, enhancing it. On the front of the pack I places the icon and the fabric, while on the back composition and plus of product: colours were studied to be purchased quicker by customers from second time on.
On the reverse side of the pack I placed content (number of pairs and type), product plus, fiber composition and care/washing symbols.
WEBSITE AND NEWSLETTER DESIGN, DIRECT MAILING
